No invented statistics. Every number is sourced or labelled as an example. Our standards

About

Sales advice without the made-up numbers

Wooden desk in window light with a laptop, a mug of black coffee, a curled notepad of handwritten notes with a pen, and a phone
Photo: Andrew Neel / Unsplash

SalesBlog is a UK resource for people who sell for a living: reps, founders, small business owners and the managers trying to help them hit a number.

It exists because of a pattern that's hard to unsee once you've noticed it. Sales advice is built on statistics that are repeated everywhere and rarely checked. "80% of sales happen after the fifth follow-up." "93% of communication is non-verbal." They sound authoritative and they get quoted in training decks. But when you trace them, some lead nowhere at all, and others lead back to real research that said something quite different.

So we made one rule that shapes everything else: we show our working.

What you won't find here

Fake case studies. Testimonials from people who don't exist. "Research shows" with no research. Pop-ups demanding your email before you can read a paragraph. Products we haven't looked at properly.

Tell us when we're wrong

If something on this site is wrong, out of date, or you've found a better source than we did, get in touch. Corrections are part of showing your working. Read the full editorial standards for how we handle them.