Our standards

The sales site that shows its working

Sales writing has a statistics problem. Figures like "80% of sales need five follow-ups" get repeated so often that they feel like facts, but when you try to trace them there's often nothing at the end of the trail. We'd rather give you less certainty and more truth.

These are the rules every page on this site is written to.

• We never invent a number.No made-up percentages, no "studies show" without a study, and no benchmarks presented as norms when they're really one company's marketing.
• Every figure is sourced or labelled.If a number comes from somewhere, we link to it. If it's there to illustrate a calculation, we say it's an example, and you should swap in your own.
• No fake case studies or testimonials.Names in example emails and scripts are invented and clearly hypothetical. We don't present them as real customers.
• Written for UK readers.UK GDPR and PECR, VAT, public-sector buying and pounds sterling. Where rules change often, we tell you to check the official source.
• We say when we don't know.If the honest answer is "it depends" or "nobody has good data on this", that's what we write.
• Mistakes get fixed.If you spot an error or a number we can't back up, tell us. We'll correct it and update the date on the page.

How to read our numbers

You'll see three kinds of figures on this site:

• Sourced figures link to where they came from, so you can check the context yourself.
• Worked examples use made-up inputs to show how a calculation works ("say you have 40 deals at £5,000..."). They're there to teach the method, not to describe the market.
• Illustrative ranges, such as salary bands in a hiring guide, are labelled as illustrative planning figures and not survey data.

Myth-busting

Our myth-busting series takes popular sales statistics and traces them as far back as we can. Each one gets a verdict: Unsourced, Misquoted, Misapplied, Outdated, Partly true or Holds up. We list every source we checked, and we'll happily change a verdict if someone finds a better source than we did.

What we're not

We're not lawyers, accountants or financial advisers. Where a guide touches on law or tax, it's general information to help you ask better questions. For anything that matters, speak to someone qualified.

Money

The site is free to read. Outbound links go through /go/ redirects so we can keep them working and see what's useful. If we ever earn from a link, our affiliate disclosure explains how, and it never decides what we recommend.