Guides
In-depth, practical guides on sales technique, tools and process. Every number is sourced or labelled as an example.
LinkedIn Prospecting: What Works and What Doesn't
An honest look at LinkedIn for B2B prospecting: profile setup, search, messaging that gets replies, posting, and the tactics that waste your time.
MEDDIC Explained for Small Sales Teams
What each letter of MEDDIC means in practice, which parts earn their keep for a small UK sales team, and which parts become box-ticking you should drop.
Multi-Channel Outreach: Sequencing Calls, Email and LinkedIn
How to combine calls, emails, voicemail and LinkedIn into one outreach sequence, with a worked three-week cadence and rules for what each channel does.
Sales Qualification Frameworks Compared: BANT, MEDDIC and More
An honest comparison of BANT, MEDDIC, CHAMP, GPCTBA and SPICED, what each one is actually for, and how to pick one without turning it into box-ticking.
Voicemail Scripts That Actually Get Called Back
Voicemail scripts for cold calls, with the structure that earns callbacks, how to leave a series across a sequence, and when not to leave one at all.
How to Handle the "Send Me an Email" Brush-Off
What to say when a prospect says send me an email, how to tell a real request from a polite no, and how to write the follow-up so it actually gets read.
How to Handle the "It's Too Expensive" Objection
What the price objection usually means, the exact words to use in each case, and how to tell when a prospect genuinely cannot afford you.
CRM Buying Guide for Small UK Businesses: What Actually Matters
A no-nonsense guide to choosing a CRM as a small UK business — what to actually evaluate, questions to ask before you buy, and where popular options differ.
How to Write a Cold Email That Gets Replies (With Examples)
A practical structure for cold emails that get responses, with real before/after examples and the specific mistakes that kill reply rates.
Sales Pipeline Stages Explained: A Simple Framework You Can Actually Use
A clear breakdown of the standard sales pipeline stages, what belongs in each one, and how to avoid the most common mistakes that make pipelines useless.